Phrases such as “a land where milk and honey flow”, “as sweet as honey”, and “busy bee” exemplify the positive image we have of both bees and the delicious liquid gold they create. However, these busy gatherers are unfortunately not faring well, and it has been this way for some time. Someone who has made it his life’s mission to try and change this and give bees a real chance is the beekeeper Goran Tvrdić. To find out more about these little yellow and black insects and their incredible honey, we visited Goran in his home on the island of Šolta in Croatia.